The DSV Group offers integrated solutions for the Sparkasse financial group. A comprehensive design system for the entire brand portfolio of the DSV Group was to be developed as part of the further development of the brand strategy. The goal was to combine the Group brand with its previously independent unit brands into a new market presence.
Flexible guidelines were developed based on the iconic Sparkasse logo to formally unite the overall market presence of the Group while leaving enough room for units to adjust their own design. An umbrella brand endorsement is used to identify the affiliation of the unit with the DSV Group.
The new Corporate Design was recognized with the iF Design Award 2022.
Services:
Logo Design, Branding Structure, Design Strategy, Design Implementation, Brand Guidelines
Make the Sparkasse strong together.
The strategic core brand of the DSV Group is the basis for the further development of the parent and unit brands into an integrated provider of solutions for the Sparkasse financial group.
From the Group for the Group
S-Management Services is the central service provider for intelligent software solutions and customized services for the Sparkasse financial group. The blue color palette creates trust and reliability. The visuals use both wide-angle and close-up images to communicate the need to recognize the right context, both in detail and in general.
“To position itself optimally within the market demands of the future, the DSV Group has presented itself since the start of 2022 with a clear Group structure and a clear market presence. The cooperation with LIGALUX made it possible to reflect the restructuring in a modern, future-proof Brand Design. Each of our four units appear independent thanks to their own visuals. At the same time, the logos reflect the variety of our services as well as the strengths of the entire DSV Group. Our new Group-wide Employer Brand also relies on this Brand Design to increasingly be seen by candidates as an attractive and future-looking employer.”