improving human health

Ligalux transforms medac into a new global brand

As of today, medac is communicating in the new corporate design developed by LIGALUX. The pharmaceutical company is setting itself up for the future and LIGALUX has visually repositioned the brand. The claim "improving human health" captures the essence of the brand in a nutshell. The central design element of the flexible design system is the developed figurative mark, which is derived from the drop shape of an injection solution - representing medac's drive to continuously improve authorised drugs and develop innovative therapy options.

Together with our partner agencies fischerAppelt advisors (strategy), fischerAppelt relations (PR and content creation) and fork (global corporate website), we reconceptualized all central contact points to ensure a consistent brand presence across all channels.

"With fischerAppelt, we have an experienced partner at our side who supports and accompanies us optimally in our complex transformation process and with whom we can position medac as a global player in the mindset of the relevant stakeholders." Jeanette Holzer, Head of Global Brand Management, medac